Need a better way to build genuine relationships with your clients?
Hello, we’re Forge.
Built for sales people by sales people.

“Go and build relationships!” my boss told me. I was in my first sales role and I didn’t have a clue how to do it.
The client relationships other salespeople leveraged to win took years if not decades to develop. Sales success looked unachievable from my junior position.
But eventually the penny dropped. I realized that relationship building is actually all about building trust. I didn't win unless the client did. It really was that simple.
Think about it, we “sell” every day. We persuade people every day. Think back to getting into college or winning a second date. You had to convince someone in those instances, right?
And when you boil it down to this, you realize that anyone can be an effective relationship-builder.
When you look at it through this lens you realize that sales is actually an awesome and even fun profession to be in. And this is where the idea of Forge was born.
Forge is the business relationship manager and coach that helps professionals and their teams to develop genuine trust with clients and others.
Mike Winn
Founder, Forge


Forge is the only platform you need to manage contacts, craft effective relationships, and cement your trusted advisor status.

Forge’s AI-powered coaching assistant shows you and your team how to ask the right questions to develop trust and make you feel prepared and confident.

Remember their kids’ names! Just-in-time reminders, integrated with your calendars, allow you to prep for meetings seamlessly and continue where you left off, while also helping enhance natural detail retention.

Their personal interests drive news searches. Stop spending hours scrolling for a reason to keep in touch, instead send curated industry updates and news to your contacts that’ll look like you’ve done the hard work.

Secure and private. Forge’s multiple security layers ensure you have peace of mind and the confidence to build strong, lasting relationships with your key clients.
Why Forge?
“I want my clients to feel like I don’t work with anybody else, and Forge gives me ways to connect on a deeper level with them. I find communication is so easy, but now thanks to Forge I’m listening a little bit deeper than I was... this app means a lot to me because it is who I am, and it’s easy to work with something when it works well with me.”
-Stacy H., top-performing Realtor
“When my predecessor retired after 37 years with the company I picked up a bunch of accounts that required a ton of introductions. Each company I’m dealing with has numerous offices and key players scattered across the country. Keeping this information straight while noting “personal touch” type details is incredibly difficult. Forge fits that need and will be helpful far beyond sales."
- Geoff C., Senior Sales Manager
“I find the real problem sales associates struggle with when trying to achieve their goals or increase sales is remembering it’s not only about who they know, but also about who they’re forgetting. Forge flawlessly ensures no client slips through the cracks."
- Jessica W., Fortune 500 sales leader